![]() ![]() Motivate consumers to make initial purchases: Touch points before and during purchases may influence whether a consumer decides to purchase from a company. Related: What Is the Retail Customer Journey? (With Phases and Tips) Why are customer touch points important?Ĭustomer touch points are important because they can influence a variety of factors related to sales, customer satisfaction and brand image. Marketing and customer service teams may use touch points to boost sales and improve customer satisfaction. Often, touch points can affect a customer's purchasing decision and influence their perception of a business. Touch points can occur at any stage of the customer journey, including before, during and after purchases. ![]() What is a customer touch point?Ī customer touch point is an interaction between a customer and a business. In this article, we define customer touch points, explain why they're important, provide a list of 30 examples, describe how to identify them and offer tips to help you leverage touch points effectively. By learning more about the types of customer touch points, you can decide the best ones to use for your own marketing or customer service strategies. Marketing and customer service teams can use a variety of touch points to enhance the customer experience. ![]() Customer touch points, such as social media and product packaging, can affect a customer's experience with a business and their perception of its brand. ![]()
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